Place this somewhere in your Tempate where you want Entity Data to appear:
{ENTITIES}
Create a section for Customers as such:
[ENTITIES:Customer]
<J00>Cust: {ENTITY NAME}|Bal: {ENTITY BALANCE}
Or simply place the following wherever you like:
<J00>Cust: {ENTITY NAME:Customer}|Bal: {ENTITY BALANCE:Customer}
Read this: